When do words make sense?

People for Mediterranean (“Med”) countries are well known for being very passionate, expressive. Surprisingly some northern Europeans admire this, until they come to a southern European country and discover that those stereotypes are untrue. People work much harder that what they are thought to, are much less passionate that would be expected to be,.....stereotypes are not applicable in a chinging world.This can well be simply the effect of globalisation,…may be,…but an interesting thing remains,..Spanish people ( and less so Catalans but still) would often conclude email and phone conversation wishing you “warm hugs”, “hugs” and especially with opposite sex with “kisses” even though they might not know each other,….Yes, it is likely that these are meaningless words, faked stuff from psychological biases. The consequence though is that those words become devaluated and meaningless, other words might have to be figured out. A tentative alternative : use other language greeting words .